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By Tracy Ruckman

Marketing is one of the most challenging tasks in a writer’s career. Most writers tend to be reclusive, introverted souls who come out of their shells only to promote their books – longing every passing second to retreat to their private, solitary worlds again.

My job as publisher is to get the writer’s books out to as many readers as we possibly can. In today’s world, it’s fairly easy to establish an internet presence, and make our books available through numerous online outlets. In today’s economy, however, it’s getting harder and harder to get our books in front of bookstore owners and book buyers.

This year, we are presented with an incredible opportunity that I did not expect to take advantage of until next year. But through the Christian Small Publisher’s Association, we are being given an opportunity to showcase our books and five of our authors at the International Christian Retail Show in St. Louis this summer. ICRS is the world’s largest trade show for Christian resources and will give us the opportunity to place our books into the hands of people responsible for stocking bookstore shelves. We need to be there. [We just learned this week that one of our featured books won the Book of the Year, so we’re very excited about that!]

Unfortunately, going to ICRS wasn’t in this year’s budget, even at the great rate we’re getting. So we decided to offer some fun rewards in exchange for your help in raising the money. Check out our fun video, then head over to FaithFunder to check out the rewards. You could get book bundles, manuscript critiques, have dinner with all five authors and their publisher (ME!), fun merchandise, or get a Skype session with one of our authors for your book club or writer’s group. I’ll also take you to lunch if you’ll be in St. Louis during ICRS or in Atlanta any time during the summer. We can talk books, publishing, marketing, food, travel, fishing, college football, college, faith, photography, kids, family – your choice. (Just know if you talk fashion or physics, you may end up talking to yourself!)

The fundraiser ends this Sunday, so we DESPERATELY need your help right now to make this happen!

(I just announced a new reward this week – NAME YOUR OWN REWARD. Send me an e-mail (editor [at] writeintegrity [dot] com) with the reward you want and the price you’re willing to pay for it, and we’ll see what we can do!)

THANK YOU for helping put Christian books into stores and into the hands of new readers! It’s a win-win for all of us!

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  1. Thanks so very much for hosting me today and for helping me get word out about our fundraiser.

  2. Great post, Tracy!! Praying for amazing response!


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